Skip to content
Waffed Analytics

Waffed Analytics & Marketing

Practical web analytics and marketing insights

  • Conversion & UX Insights
  • Data-Driven Marketing
  • Foundations of Analytics
  • Privacy-Friendly Analytics
  • Tracking & Implementation

Category: Privacy-Friendly Analytics

Analytics tools that respect user privacy. Guides to Plausible, Umami, Matomo, Fathom, and other alternatives to Google Analytics — no cookies required.

  • Home
  • Privacy-Friendly Analytics
Privacy-Friendly Analytics: The Real Trade-Offs No One Talks About
Privacy-Friendly Analytics

Privacy-Friendly Analytics: The Real Trade-Offs No One Talks About

by Jonathan HarringtonMay 17, 2026May 26, 2026

I've helped six teams switch from Google Analytics 4 to privacy-friendly analytics in the last eighteen months. Three of them love it. Two went back. One ended up running both. The marketing pitch for tools…

Recent Posts

  • Conversion Rate Confidence: When Your Uplift Is Real or Noise
  • Event Tracking Naming: Conventions That Scale Across Teams
  • Privacy-Friendly Analytics: The Real Trade-Offs No One Talks About
  • The Dashboard Pyramid: 3 Layers Every Analytics Stack Needs
  • Heatmaps Beyond the Pretty Picture: Reading Click and Scroll Data

Archives

  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025

Categories

  • Conversion & UX Insights
  • Dashboards & Reporting
  • Data-Driven Marketing
  • Foundations of Analytics
  • Privacy-Friendly Analytics
  • Tracking & Implementation
Copyright © 2026 Waffed Analytics & Marketing
  • About
  • Contact
  • Privacy Policy