Learn the fundamentals of web analytics: events, goals, funnels, UTM tags, and attribution. Build a solid foundation before diving into advanced topics.
Ghost referrals, crawlers, and internal traffic distort your conversion rates and attribution. How to identify and filter each…
Jonathan Harrington
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15 min read
Most A/B test wins are noise. Here's the math intuition behind sample size, statistical significance, and confidence intervals…
Jonathan Harrington
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14 min read
You switched from last-click to data-driven attribution and suddenly Facebook looks three times more valuable than it did…
Jonathan Harrington
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9 min read
Enterprise marketing teams have Rockerbox, full-time data scientists, and six-figure attribution platforms. You have Google Analytics and a…
Jonathan Harrington
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9 min read
You run a campaign on Facebook. Someone sees your ad, doesn’t click, but later Googles your brand name…
Jonathan Harrington
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8 min read
A visitor sees your Facebook ad on Monday. Clicks a Google result on Wednesday. Opens your email on…
Jonathan Harrington
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7 min read
You’re running campaigns across email, social media, and paid ads. Traffic is coming in. But when you open…
Jonathan Harrington
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8 min read