Practical web analytics and marketing insights
Learn the fundamentals of web analytics: events, goals, funnels, UTM tags, and attribution. Build a solid foundation before diving into advanced topics.
You switched from last-click to data-driven attribution and suddenly Facebook looks three times more valuable than it did yesterday. Your paid search numbers dropped. Your boss wants to know which report is "right." The honest…
Enterprise marketing teams have Rockerbox, full-time data scientists, and six-figure attribution platforms. You have Google Analytics and a spreadsheet. Here's the good news: for most small businesses, that's genuinely enough. Multi-touch attribution sounds like something…
You run a campaign on Facebook. Someone sees your ad, doesn't click, but later Googles your brand name and converts. Your analytics tool credits Google organic. Facebook gets nothing. You cut the Facebook budget. Conversions…
A visitor sees your Facebook ad on Monday. Clicks a Google result on Wednesday. Opens your email on Friday. Then finally buys on Saturday after typing your URL directly. Which marketing channel gets credit for…
You're running campaigns across email, social media, and paid ads. Traffic is coming in. But when you open your analytics, everything just says "direct" or "referral" with no clear picture of what's actually working. This…
