Turn visitors into customers. Funnel analysis, conversion optimization, A/B testing basics, and finding the UX issues that hurt your bottom line.
A website heatmap looks like proof, but pretty colors lie when samples are tiny and segments collide. Here…
Jonathan Harrington
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11 min read
Session replay analytics promises to show you exactly how users behave on your site. Here's what it actually…
Jonathan Harrington
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12 min read
You spent money driving traffic to your landing page. People clicked. They arrived. Then they left — without…
Jonathan Harrington
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9 min read
You built a contact form. Maybe a lead gen form, a demo request, a newsletter signup. Your analytics…
Jonathan Harrington
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9 min read
Around 70% of online shopping carts get abandoned before checkout completes. You’ve probably seen that stat before. But…
Jonathan Harrington
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10 min read
Your funnel looks fine on paper. Visitors arrive, some add to cart, a few check out. But somewhere…
Jonathan Harrington
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7 min read
Intro Most websites don’t have a tracking problem. They have a decision problem. When you track every click,…
Jonathan Harrington
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8 min read