Practical web analytics and marketing insights
Turn visitors into customers. Funnel analysis, conversion optimization, A/B testing basics, and finding the UX issues that hurt your bottom line.
Pretty colors don't equal insight. I've sat in too many meetings where someone pulls up a website heatmap, points at a glowing red blob, and announces "look — people love this section." Then we make…
The first time a client asked me to "just watch some recordings," I burned half a Tuesday clicking through 40 minutes of mouse wiggles, three rage-clicks on a non-button, and one guy who opened a…
You spent money driving traffic to your landing page. People clicked. They arrived. Then they left — without signing up, buying, or even scrolling past the fold. This isn't unusual. Most landing pages convert somewhere…
You built a contact form. Maybe a lead gen form, a demo request, a newsletter signup. Your analytics tells you "form submitted: 12 last week." That sounds low, but you don't have much context. What…
Around 70% of online shopping carts get abandoned before checkout completes. You've probably seen that stat before. But here's the thing: that number, on its own, tells you absolutely nothing useful. It doesn't tell you…
Your funnel looks fine on paper. Visitors arrive, some add to cart, a few check out. But somewhere between "interested" and "converted," you're losing people—and you're not sure where or why. That's a funnel leak.…
Intro Most websites don’t have a tracking problem. They have a decision problem. When you track every click, scroll, and page view as if it’s “success,” your dashboard becomes a junk drawer. Stuff is in…
