Waffed Analytics is my corner of the internet dedicated to making web analytics less confusing and more practical.
“Analytics should serve decisions, not the other way around.”
What this is
A hobby project from an analytics nerd who enjoys sorting out chaos in numbers. Simple, honest, step-by-step explanations.
What this isn’t
Not an agency. Not an online school. Not a “personal brand” with courses to funnel you into at the end of every article.
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My Story
For over a decade, I’ve helped ecommerce stores, SaaS products, local businesses, and content projects answer simple but painful questions:
→ Which traffic actually brings money?
→ Why do conversions drop when traffic goes up?
→ Are we scaling a working channel — or just scaling waste?
I started in a small digital agency, living inside Google Ads and Facebook Ads dashboards. Pretty quickly I realized the main problem wasn’t “bad campaigns” — it was bad measurement. Broken tracking, vanity metrics, and dashboards that look impressive but don’t help anyone decide anything.
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What You’ll Find Here
Analytics Basics
Events, goals, funnels, UTM tags, attribution — explained in plain language.
Data-Driven Marketing
Connect campaigns to actual business outcomes, not just clicks.
Tools & Setup
GA4, Tag Manager, privacy-friendly alternatives — how to choose and use them.
Conversion Insights
Find funnel leaks and turn data into realistic improvement ideas.
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Who This Is For
Trying to understand if your traffic is “good” or just noise.
Looking for clear, down-to-earth explanations of analytics.
Asked to “add some tracking” and want to know what and why.
Anyone who wants to feel more confident around data.
How I Approach Content
If I show an interface, it’s because you’ll actually need to click there.
Most of analytics is careful thinking, a bit of patience, and clear structure.
I assume you have limited time, limited energy, and too many tabs open.
Let’s Connect
Have a question, topic suggestion, or a “this report is driving me crazy” situation? I’d be happy to hear from you.