Practical web analytics and marketing insights
You built a contact form. Maybe a lead gen form, a demo request, a newsletter signup. Your analytics tells you "form submitted: 12 last week." That sounds low, but you don't have much context. What…
You run a campaign on Facebook. Someone sees your ad, doesn't click, but later Googles your brand name and converts. Your analytics tool credits Google organic. Facebook gets nothing. You cut the Facebook budget. Conversions…
Around 70% of online shopping carts get abandoned before checkout completes. You've probably seen that stat before. But here's the thing: that number, on its own, tells you absolutely nothing useful. It doesn't tell you…
You're spending money on ads. Traffic is coming in. But are those ads actually working—or just burning budget while people who would have bought anyway click through? This is one of the hardest questions in…
