Practical web analytics and marketing insights
A visitor sees your Facebook ad on Monday. Clicks a Google result on Wednesday. Opens your email on Friday. Then finally buys on Saturday after typing your URL directly. Which marketing channel gets credit for…
Your funnel looks fine on paper. Visitors arrive, some add to cart, a few check out. But somewhere between "interested" and "converted," you're losing people—and you're not sure where or why. That's a funnel leak.…
You're running campaigns across email, social media, and paid ads. Traffic is coming in. But when you open your analytics, everything just says "direct" or "referral" with no clear picture of what's actually working. This…
