Practical web analytics and marketing insights
Turn visitors into customers. Funnel analysis, conversion optimization, A/B testing basics, and finding the UX issues that hurt your bottom line.
Your funnel looks fine on paper. Visitors arrive, some add to cart, a few check out. But somewhere between "interested" and "converted," you're losing people—and you're not sure where or why. That's a funnel leak.…
Intro Most websites don’t have a tracking problem. They have a decision problem. When you track every click, scroll, and page view as if it’s “success,” your dashboard becomes a junk drawer. Stuff is in…
