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Primary vs Secondary Conversions: A Simple Framework for Choosing What to Track
Conversion & UX Insights

Primary vs Secondary Conversions: A Simple Framework for Choosing What to Track

by Jonathan HarringtonDecember 17, 2025December 29, 2025

Intro Most websites don’t have a tracking problem. They have a decision problem. When you track every click, scroll, and page view as if it’s “success,” your dashboard becomes a junk drawer. Stuff is in…

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