Practical web analytics and marketing insights
You run a campaign on Facebook. Someone sees your ad, doesn't click, but later Googles your brand name and converts. Your analytics tool credits Google organic. Facebook gets nothing. You cut the Facebook budget. Conversions…
Around 70% of online shopping carts get abandoned before checkout completes. You've probably seen that stat before. But here's the thing: that number, on its own, tells you absolutely nothing useful. It doesn't tell you…
You're spending money on ads. Traffic is coming in. But are those ads actually working—or just burning budget while people who would have bought anyway click through? This is one of the hardest questions in…
A visitor sees your Facebook ad on Monday. Clicks a Google result on Wednesday. Opens your email on Friday. Then finally buys on Saturday after typing your URL directly. Which marketing channel gets credit for…
Your funnel looks fine on paper. Visitors arrive, some add to cart, a few check out. But somewhere between "interested" and "converted," you're losing people—and you're not sure where or why. That's a funnel leak.…
You're running campaigns across email, social media, and paid ads. Traffic is coming in. But when you open your analytics, everything just says "direct" or "referral" with no clear picture of what's actually working. This…
Intro Most websites don’t have a tracking problem. They have a decision problem. When you track every click, scroll, and page view as if it’s “success,” your dashboard becomes a junk drawer. Stuff is in…
