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UTM Parameters Explained: How to Track Where Your Traffic Comes From
Foundations of Analytics

UTM Parameters Explained: How to Track Where Your Traffic Comes From

by Jonathan HarringtonJanuary 12, 2026April 6, 2026

You're running campaigns across email, social media, and paid ads. Traffic is coming in. But when you open your analytics, everything just says "direct" or "referral" with no clear picture of what's actually working. This…

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